September 23, 2011

[News] Lee Min-ho chosen to model for Hyundai ‘Veloster’ in China

“Rising Star” Lee Min-ho has been chosen to model for Hyundai’s new ‘Veloster’ in China and will start active promotional activities.
Lee Min-ho signed a contract with the Hyundai ‘Veloster’ in China, which was his sponsored car in the SBS drama “City Hunter“. Therefore, he will attend the ‘Presentation of the Veloster and Fan Meeting’ in Beijing on September 26th.
Chinese media say, “Fans are excited about Lee Min-ho‘s visit to China. We are experiencing the highest number of competitors ever to attend an event like this”. The ratio of applicants to attendees is an incredible 1000:1.
In fact, his popularity in China is unbelievable. News of his visit to China was posted on Twitter and recorded the ‘highest number of re-tweets’. He ranked number 1 for three months in row for most popular actor in a Chinese portal site. The act of becoming a ‘City Hunter wannabe’ now ranges from people of all ages from their teens upwards, and even Chinese celebrities.
Lee Min-ho‘s officials say, “After the drama “City Hunter” he has been chosen and signed for Lotte Chilsung’s Cantata, furniture brand Jang In Furniture, men’s brand Trugen and outdoor brand Eider. We have advertisement meetings planned in China so we will meet various people there before our return”.

Source: nate news
Translation: hancinema
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110921 MBC Entertainment News
Actor Lee Min-ho is shaking up the entire Chinese continent.
He will be departing for China on September 25th to sign a contract with China’s Hyundai Motors ‘Veloster’ and to attend a launching event for the ‘Veloster’, as well as a press conference. The Veloster launching event is taking place with participation from Chinese locals and a competition to attend it recorded a 1000:1 ratio of applicants-to-seats available in just 3 days.
An official for Chinese Hyundai Motors said, “Because the ‘Veloster’ was targeted for the younger generation, we asked Lee Min-ho, the hottest celebrity in China yet, to be our model”.
Lee Min-ho will also do a real time interview with Chinese fans on September 22nd at 5PM for one hour.
There are requests for visits from other Asian countries. His management said, “We are grateful for the support. He will soon be visiting those places he hasn’t been able to, and we will release an official statement when everything is ready”. They also mentioned that hopefully fans don’t misunderstand the rumors that were starting to spread on where he is going to visit.
Source: nate news
Translation: hancinema

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